Really, my childhood should be so stretched-out and scarred by now that I shouldn’t even feel it, but I do.
“We got raised eyebrows even in-house at first, but the feeling was these timeless characters really needed a breath of fresh air that only the introduction of someone new could provide,” says Nancy Kanter of the Disney Channel.”
“The gamble could sweeten the pot of a company that already brings in $1 billion annually from Pooh merchandise, “more than all their core characters combined,” says Thomas Ranese of marketing consultants Interbrand. “Pooh appears to be a robust brand that can handle expansion.”
John Scalzi has written this, which sums it up nicely while simultaneously making me very sad. Apparently, my childhood was asking for it, walking around in that neighborhood at night dressed like that.
If you are in advertising, I would like you to wrap yourself from head to foot in a festive wrapping paper, tape my address to your leg, put a gun in your mouth and pull the trigger. Do it outside on cold day, so that last expression on your face stays frozen. I’ll pay the shipping. It would be the best Christmas present ever.
“Pooh and his crew”. Jesus.