It’s widely understood that when people say that something is shit, as in “this is shit”, that it is clearly very bad, whereas something described as being “the shit”, as in “this is the shit”, it is in fact extremely good. In the last few years I’ve periodically noted that the phrase “this is pants” has the same negative connotations as “this is shit” but I haven’t seen its obvious (and I would say inevitable) corollary in the wild.
So it falls to us, loyal Cult Following, to fill this void. Being a just and benevolent leader I do not ask much of you, it’s true. But I direct you now to do two things:
- The first is that you start, in casual conversation, occasionally employing the phrase “this is the pants” in some obviously complimentary context. Later, when you hear it (from somebody not obviously one of us), report back with where it was said, and in what context. And ideally with a Google Maps URL, so that we can evaluate our progress.
- Secondly when you finally do hear it in the wild, you will quietly acknowledge (possibly with smug or ironic affect) that our reach is long, our powers subtle.
Also I’m thinking we should have a secret handshake or sign. Good cult followings usually do, you know? It would totally be the pants.