Predictable Puffery

Lilacs

I don’t know why I keep following links to Daring Fireball. Morbid fascination, I guess? But somehow I keep checking in now and then to see if he’s finally worked his way through all the copy-paste-and-one-line-of-snark he can live with, the methadone formula that drips through his blog and keeps him from cooking up the hit of a post we all kind of expect to see there one morning when he finally gives in to his demons.

“Lately, people have been telling me I’m wrong to give my life-sized cardboard cutout of Steve Jobs a head-to-foot tongue bath twice a day. They’re wrong; here’s why it’s brilliant. And necessary.”

Maybe I’m the only person who expects that? Could be, could be. But his signature style, if that’s the right word, can be pretty irritating – he copies and pastes so much, and says so little more than a sneer himself, that he can always deny that he meant anything by any of it.

Anyway, this will be the last time I mention it. I don’t want to spend any more time than I have reading a site that calls itself “Daring Fireball” and cranks out eminently predictable fluff day after day. But I though I’d point a thing out from back in 2006; sometime before he decided that drinking the kool-aid wasn’t as much fun as swimming laps in it, he said:

There’s an unbecoming tendency for some Mac users to contort their worldview in such a way so as to construe that Mac OS X is better than every other OS in every single way, or that its overall superiority ought to be obvious to everyone. This actually was true, or very nearly so, in the System 6 era of the late ’80s, but it certainly hasn’t been true since then; sticking to this notion just makes you look like a small-minded jackass.

True enough, true enough. But then in 2010, here we are. He quotes a work about Stanley Kubrick,

His eccentricities — secretiveness, a great need for privacy — are caused by his intense awareness of time’s relentless passage. He wants to use time to “create a string of masterpieces”, as an acquaintance puts it. Social status means nothing to him, money is simply a tool of his trade. Reminds me of someone else.

… where by “someone else”, he clearly means the subject of his cardboardy affection. He was right, back then – it is an unbecoming contortion, and I don’t think I’m going to spend any more time watching it happen.

3 Comments

  1. Posted May 20, 2010 at 9:03 pm | Permalink

    I really, really need to Slashdot this site.

    (Er, by which I mean “stop reading because I know what it will say before I read it.”)

  2. mhoye
    Posted May 20, 2010 at 9:55 pm | Permalink

    Just walk away, man.

  3. Posted May 20, 2010 at 10:14 pm | Permalink

    I was reading Slashdot into 2004. I don’t think that precedent bodes well.