Yesterday on the subway I watched a man write “KEY INSIGHTS” at the top of a page in his Moleskine, and then just stare at the page unmoving for the next six stops. He hadn’t budged when I stepped off to switch trains; I have to admit that as the minutes ticked by, I struggled not to start laughing right there. “ZOMG Thought Leadership Liek Woah”, I was thinking.
This morning I realized I’d been staring at an email window with a “To:” line, a title, and a cursor blinking away in an otherwise empty editor for at least five minutes, maybe more.
Sorry, key-insights-on-the-subway-guy. The inside of my head could have been a little more sympathetic, it turns out.