December 26, 2019
I often wonder where we’d be if Google had spent their don’t-be-evil honeymoon actually interviewing people for some sort moral or ethical framework instead of teaching a generation of new hires that the important questions are all about how many piano tuners play ping pong on the moon.
You might have seen the NYTimes article on hypertargeted product placement, one of those new magical ideas that look totally reasonable in an industry where CPU cycles are cheap and principles are expensive.
I just wanted to make sure we all understood that one extremely intentional byproduct of that will breathe new life into the old documnent-canary trick of tailoring sensitive text with unique punctuation or phrasing in particularly quotable passages to identify leakers, and has been purpose-built as a way to precision-target torrent seeders or anyone else who shares media. “We only showed this combination of in-product signal to this specific person, therefore they’re the guilty party” is where this is going, and that’s not an accident.
The remedy, of course, is going to be cooperation. Robust visual diffs, scene hashes and smart muting (be sure to refer to They Live for placeholder inspiration) will be more than enough to fuzz out discoverability for even a moderately-sized community. As it frequently is, the secret ingredient is smart people working together.
In any case, I’m sure that all right thinking people can agree that ads are the right place to put graffiti. So I’m looking forward to all the shows that are turned into hijacked art-project torrents the moment they’re released, and seeing
in the background of the pirated romcoms of 2021.